Fashion Vodka developed jointly by FashionTV President and Founder Michel Adam and experienced drinks industry executive Stavros Stavrou, aims to become one of the most significant players in the super-premium vodka category. Incorporating the core values of FashionTV (FTV) – the largest fashion medium in the world synonymous with fashion, beauty and luxury – the F VODKA Luxury Collection aims to appeal to those who appreciate glamour and elegance, the company said. Poland, the motherland of Michel Adam, was the preferred choice for the production of the new brand. The pair discovered a boutique distillery with access to prime raw materials, ‘live’ water, cutting-edge distillation and bottling technology. Available in format of 500ml, 750ml and 1L.
The bottles were chosen from a well-known supplier in France while a Polish leading firm was engaged to decorate the bottles. Dubbed ‘The Elixir of Fashion’, the product is derived from the highest quality raw materials. It is distilled four times, then filtered through a “slow-flow ultra-filtration” process and allowed to mature for several weeks before bottling. The vodka is described as well balanced with a delicate texture and a smooth, clean taste.